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The “Greening” of Corporate America: Fact or Fad?
Considering the cold winter season we’re having – not to mention the equally cold economic and business environment – it’s not hard to imagine that the “corporate green” trend, so popular and prevalent...
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Is Green No Longer Golden?
A funny thing’s happening on the way to nirvana in the environmental world. Consumers are balking. That’s the conclusion drawn by several articles appearing recently in The Wall Street Journal and...
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A Green Fog
I’ve blogged before about evolving consumer attitudes on “green” products, and the telltale signs that “green fatigue” may be setting in with at least some people. And now we have survey results that...
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The key to environmentally friendly products’ desirability? Deemphasize the...
It turns out that one key to the success of marketing so-called “green” products is actually to deemphasize the environmental messaging — at least when targeting consumers in the United States....
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